You’ve built a thriving career—now it’s time to build the health and energy to sustain it. I help high achievers optimize their energy, sharpen their focus, and create longevity strategies that keep them performing at their best. Let’s take your health from a liability to your greatest asset.
I'm Erin Perez: High-Performance Health Coach for Entrepreneurs and Executives
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“Thanks to Lana, I’ve been featured in major media outlets, and I’m now booked months in advance for speaking engagements. She completely transformed my brand and career.”
— Mark Johnson, Keynote Speaker
Determined to take back control, I dove deep into cutting-edge wellness strategies—exploring biohacking, functional medicine, and performance optimization.
What I discovered transformed my life, and now I help high achievers avoid the crash I went through. I know firsthand how easy it is to get caught in the cycle of overwork, pushing harder while your body and mind beg for a break. My mission is to give you the energy, mental clarity, and resilience to stay at the top of your game—without sacrificing your well-being in the process. You shouldn’t have to choose between success and health. By optimizing your performance through smarter strategies, not sheer force, you can achieve more while feeling better than ever.
Like many ambitious professionals, I spent years pushing through exhaustion, believing that success required sacrificing my health.
I convinced myself that long hours, endless coffee, and sheer willpower were just part of the journey. After all, wasn’t that what high achievers did? The late nights, the early mornings, the constant hustle—it all seemed like a badge of honor, proof that I was willing to do whatever it took. I told myself that burnout was just a phase, that the exhaustion would pass once I reached the next milestone. But I was wrong. What I thought was discipline was actually depletion. What I saw as dedication was really self-sabotage. The harder I pushed, the more I drained the very energy I needed to perform at my best.
I wasn’t just tired. I was losing the mental sharpness that made me successful in the first place. Every task felt harder, my focus slipped, and my creativity suffered.
Eventually, my body forced me to listen. Brain fog, energy crashes, and constant fatigue were taking a toll—not just on my health, but on my performance.
HOW I GOT HERE
My Story
That’s when everything changed.
What I Stand For
Health is more than just a routine—it’s a performance strategy.
Your health is your greatest asset. I help you create a plan that ensures you’re thriving not just today, but for years to come.
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Efficiency
Resilience
Longevity
Sustainability
My approach is built on four key principles that guide every decision, every plan, and every transformation I help create.
Your health plan should work with your lifestyle, not against it. I help you build habits that last—without extremes or quick fixes.
High performers don’t have time for complicated wellness routines. My strategies are science-backed, results-driven, and designed for impact.
Success is a marathon, not a sprint. I help you build the physical and mental resilience to stay sharp, focused, and energized long-term.
My Journey to High-Performance Health Coaching
I’ve been where you are—pushing through exhaustion, trying to keep up with the demands of a high-pressure career. Here’s how my journey unfolded, and how I turned my passion for peak performance health into a mission to help ambitious professionals sustain success without burnout.
A trip down memory lane
2023
Scaling My Mission Globally
Today, I work with professionals around the world, helping them turn their health into their most valuable success tool.
2018
Launching My Coaching Practice
I officially launched my coaching practice, specializing in executive health optimization and burnout recovery for entrepreneurs and business leaders.
2020
Corporate Wellness Consulting & Speaking
I expanded my work into corporate wellness, coaching leadership teams on how to create sustainable health habits for long-term performance.
2024
Becoming a Recognized Expert
Being named one of the top 10 personal brand strategists was such an honor. But my biggest reward is still seeing my clients thrive—turning their expertise into a magnet for the opportunities they deserve.
2016
First Clients: The Power of Optimization
After transforming my own health, I started working with a small group of high-performing professionals. When they saw dramatic shifts in their energy and focus, I knew I was onto something.
2010
The Wake-Up Call: Learning the Hard Way
I was working long hours, skipping meals, and relying on caffeine to push through exhaustion. It worked—until it didn’t. My health started declining, and I knew something had to change.
2014
The Deep Dive: Biohacking & Performance Science
I immersed myself in cutting-edge health research, working with functional medicine experts and performance scientists to understand how the body truly thrives.
2021
Developing The Performance Optimization Method™
I created my signature framework, The Performance Optimization Method™, a customized, science-backed system that helps high achievers sustain peak energy, focus, and longevity.
Erin the Athlete
Movement is my therapy. Whether it’s strength training, hiking, or experimenting with new fitness trends, I believe that an active body fuels an active mind.
Erin the Science Geek
Erin the Lifelong Learner
Erin the Science Geek
My family is my greatest grounding force. Whether it’s movie nights at home or cheering from the sidelines of my kids’ soccer games, I cherish the moments that remind me why I do what I do.
Erin the Lifelong Learner
Erin the Athlete
Erin the Lifelong Learner
I thrive on helping speakers unlock their potential and build magnetic personal brands. From strategy sessions to breakthrough moments, nothing lights me up more than seeing my clients claim the stage with confidence and authority.
Erin the Athlete
Erin the Science Geek
All the Facets of Me
There’s more to me than high-performance health coaching.
Here’s a look at the other passions that fuel my work and life.
What People Say About Working With Me
The professionals I’ve worked with aren’t just feeling better—they’re performing better. From reversing burnout to improving focus and endurance, my clients are seeing real, measurable changes that impact their work and life.
“Lana helped me turn my brand into a magnet for speaking opportunities. Within months, I landed my first TEDx talk and have been booked solid ever since!”
— Sarah Lewis, TEDx Speaker
“Thanks to Lana, I’ve been featured in major media outlets, and I’m now booked months in advance. She completely transformed my brand and career.”
— Mary Johnson, Keynote Speaker
“Lana helped me clarify my message and build a brand that stands out. I’ve secured several major speaking gigs and media features. I’m now in high demand!”
— Samantha Diaz, Wellness Speaker
Why I Do This Work
I’ve seen too many ambitious professionals run themselves into the ground, thinking exhaustion is the price of success.
My mission is to change that. I help entrepreneurs, executives, and high performers build sustainable, high-performance health strategies so they can have energy, focus, and longevity—without burnout. You’ve built an incredible career—now let’s build the health to match it.
If you’re tired of pushing through exhaustion and want to optimize your energy, focus, and resilience, I’m here to help.
Let's Hop on a Call & Chat!
Ready to Take the Next Step?
Together, we’ll create a performance strategy that works for your demanding lifestyle—without extremes or wasted time.
